We use cookies to make our websites more user-friendly. Find out about the main types of cookies we
use, and what we use them for.
The data we collect using cookies helps us understand our customers better so that we can provide a
more focused user experience. Using the knowledge of your previous visits to our website, Poseidonia
Healthcare can enhance subsequent visits by tailoring our content to match your requirements.
We use cookies principally because we want to make our websites and mobile applications
user-friendly, and we are interested in anonymous user behaviour. Generally, our cookies don’t store
sensitive or personally identifiable information such as your name and address or credit card
details.
In the unlikely event that our websites use cookies to store personal information about you,
Poseidonia Healthcare encrypts the personal data to prevent unauthorised use by anyone else.
Here’s a list of the main types of cookies we use, and what we use them for. We’ve described them
using the categories recommended by the International Chamber of Commerce in the ICC UK Cookie
Guide.
(When we mention “cookies”, we also mean web beacons and other technologies that collect information
in a similar way to cookies on websites or emails. When we mention “websites”, we also mean mobile
applications and emails.)
POSEIDONIA HEALTHCARE COOKIES TYPICALLY CONTAIN:
- A unique name set by the site that generated it.
- A value – the information within it that recalls your previous activities.
- An expiration date, which determines how long the cookie will remain active in your browser
before being automatically deleted.
STRICTLY NECESSARY COOKIES
These cookies are essential in order to enable you to move around the website and use its features,
such as accessing secure areas of the website. Without these, cookies services you have asked for,
like shopping baskets or e-billing, cannot be provided. Because these cookies are strictly
necessary, we do not need to ask for your consent to use them.
PERFORMANCE COOKIES
These cookies collect information about how visitors use a website, for instance, which pages
visitors go to most often, and they let you store items in your shopping basket between visits. They
may also show us which email or web page visitors clicked through from in order to visit our
website, and whether you opened an email we sent you.
Some of these are analytics cookies, set using third party web analytics software, which allows us
to monitor our website traffic. For example, we use Google Analytics and Universal Analytics cookies
to help us do this. These analytics cookies may also tell us how many of our visitors are male or
female, and may summarise the number of visitors who fall within certain age ranges, or certain
interest categories. However, this sort of information is not linked to any individual; it just
shows us what percentage of our visitors fall in particular categories.
Find out more about how Google uses your data or opt-out from having your data sent to Google.
We will not pass this data to third parties in such a way that would allow them to identify visitors
personally. However, we may associate this cookie data with other personally identifiable data
submitted by you (for instance when you submit a form, or partially complete a form, or leave items
in your shopping basket), in order to make sure that our communications are as relevant to you as
possible.
Sometimes we may use this data to highlight Poseidonia Healthcare products or services which we
think will be of interest to you based on your use of our websites or to contact you and offer help
if you appear to be having difficulty completing an order.
We may also use third-party cookies during e-commerce transactions to help prevent fraud.
By using Poseidonia Healthcare websites, you agree we may place these types of cookies on your
device.
USER EXPERIENCE COOKIES
Poseidonia Healthcare uses services provided by Siteimprove to collect statistics about site usage.
This information is used to improve the user experience on the website by prioritising the fixing of
issues relating to:
- content quality
- accessibility
- SEO
- other Poseidonia Healthcare web policies
The Siteimprove Analytics cookie contains a randomly generated ID used to recognise the browser when
a visitor reads a page. IP addresses are anonymised irreversibly before data is made available in
Siteimprove. The cookie, therefore, contains no personal information and is used only for anonymous
web analytics (page views, clicks on broken links).
The information generated by the cookies about your use of the website will be transmitted to and
stored by Siteimprove on servers in Denmark. Siteimprove will not transmit this information to third
parties. If you wish to disable the Siteimprove cookie, you can find out more information on how to
manage cookies page.
Hotjar
Poseidonia Healthcare uses services provided by Hotjar Ltd. Hotjar provides services including
heatmaps, visitor recordings, funnels and form analysis, feedback polls, surveys and recruiters. The
information generated by the tracking code and cookie about your use of the website will be
transmitted to and stored by Hotjar on servers in Ireland. Through the Hotjar tracking code the
information collected includes:
Device-specific data
The following information may be collected through your device and browser:
- your device’s IP address (collected and stored in an anonymised format)
- your email address including first name and surname
- device screen size
- device type (unique device identifiers) and browser information
- geographic location (country only)
- preferred language used to display the webpage
Log data
The following information may be collected through your device and browser:
- referring domain
- pages visited
- geographic location (country only)
- preferred language used to display the webpage
- date and time when website pages were accessed
Hotjar will use this information for the purpose of evaluating your use of the website, compiling
reports on website activity for website operators and providing other services relating to website
activity and internet usage. Hotjar uses a variety of services hosted by third parties, such as
Google Analytics and Optimizely. These services may collect information sent by your browser as part
of a web page request, such as cookies or your IP request.
For information on how Google Analytics and Optimizely collect and use your information, please
refer to their privacy policies. By continuing to use this website, you consent to the processing of
the above data by Hotjar and by the third parties used by Hotjar in accordance with their respective
privacy policies. The cookies used by Hotjar have differing durations; some are 365 days, others for
the session only.
To opt-out, simply head over to Hotjar.
Optimizely
Poseidonia Healthcare uses the web analysis service by Optimizely, Inc., which is used for A/B and
multi-version tests. This service uses cookies to identify a user’s browser and to analyse the use
of this website. The cookies placed by Optimizely do not collect personal data.
FUNCTIONALITY COOKIES
These cookies allow the website to remember choices you make (such as your user name, language or
the region you are in) and provide enhanced, more personal features. For instance, these cookies can
be used to remember changes you have made to text size, fonts and other parts of web pages that you
can customise.
They may also be used to provide services you have asked for such as watching a video or commenting
on a blog. The information these cookies collect may be anonymised and they cannot track your
browsing activity on other websites.
By using Poseidonia Healthcare websites, you agree we may place these types of cookies on your
device.
Behaviourally Targeted Advertising Cookies
We use these cookies to deliver adverts more relevant to you and your interests. They are also used
to limit the number of times you see an advertisement as well as to help measure the effectiveness
of the advertising campaign.
These cookies remember that you have visited our website and use this information to tailor
advertising for our products and services when you visit third party websites.
The cookies are placed by advertising networks. In line with Internet Advertising Bureau guidelines,
our online advertising served via this method includes the AdChoices icon. Clicking on that icon
will give more information about tracking cookies and allow you to opt-out of receiving further
targeted advertising.
For more information, and how to opt-out of these cookies, head over to AdChoices.
THIRD-PARTY COOKIES AND SOCIAL NETWORKS
If you click on a hyperlink from Poseidonia Healthcare websites to any third-party websites (for
example, if you ‘share’ content from Poseidonia Healthcare websites with friends or colleagues
through social networks), you may be sent cookies from these third-party websites.
Third-party websites will have their own privacy and cookie policies which Poseidonia Healthcare
cannot control. Please check the third-party websites for more information about their cookies and
how to manage them.
DO WE TRACK VISITORS AND USERS?
Our emails may contain a “web beacon pixel” to tell us whether our emails are opened and verify any
clicks through to links or advertisements within the email.
We may use this information for purposes including determining which of our emails are more
interesting to users and to query whether users who do not open our emails wish to continue
receiving them.
The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded
to your device, you should read the email in plain text view or with images disabled.
We use cookies from Pardot to track the browsing behaviour of individual website visitors such as
page view activity and impression time, in order to help us better monitor the success of our
website. This information is compiled to make improvements to our website.
Personal information is stored in Pardot/Salesforce only if our visitors complete a form, for
example for registration to events, contact/request forms or for subscription to our email
communications.